Americans Not Drinking Milk as Often as Their Parents

Milk consumption in the U.S. is changing. A report from the USDA Economic Research Service states Americans of all ages are drinking less milk. Differences between generations along with eating and drinking habits contribute to the trend. According to the report, Americans born in the 1970s drank less milk in their teens, twenties and thirties than Americans born in the 1960s. Those born in the 1980s and 1990s appear to drink even less milk in their adulthood than those born in the 1970s. Wider beverage selection and the food environment in which one comes of age are factors in milk drinking variations. Review the study.