Beverley Bickel, program technician, put letters on SWCD sign to advertise the upcoming DCP/ACRE deaadline. The sign is an easy way to reach producers in 20 Indiana counties.
The Farm Service Agency in Randolph County, Ind., has been trying to find different ways to notify producers of upcoming farm program deadlines. Despite having a limited budget, the office has used newspaper articles, email newsletters and radio spots. But it was something as simple as a sign borrowed from the local Soil and Water Conservation District (SWCD) that garnered the most attention. The sign sits on a highway that leads to an ethanol plant where producers from 20 counties deliver their corn. The truck traffic provides an opportunity for FSA to advertise deadlines — such as the upcoming DCP/ACRE sign-up — to hundreds of producers.
